Increased Product Visibility
= Sales Growth.
After seeing strong sales improvements during our initial digital display campaign, MyStop Stores continued testing new featured products throughout June 2026.
The Objective Remained The Same
Increase customer awareness using strategically placed digital displays—without discounting products or reducing margins.
No Discounts
No Coupons
No Buy-One-Get-One Offers
No Temporary Price Reductions
Just Better Product Visibility
JUNE 2026 FEATURED PRODUCTS
WHAT HAPPENED WHEN PRODUCTS WERE NO LONGER FEATURED?
One of the most interesting findings came from products that had previously been advertised but were removed from the digital display campaign.
The pattern suggests that products experienced stronger sales growth while receiving prominent digital display exposure, with performance generally moderating once the advertising ended.
What These Results Tell Us
Across multiple months and product categories, increased product visibility through digital displays was consistently associated with stronger sales performance.
Benefits Observed Included:
✓ Increased customer awareness
✓ More impulse purchases
✓ Improved product visibility
✓ Higher sales at full retail price
✓ Flexible promotion of new products and seasonal items
The ROG Consulting Advantage
✓ Turnkey solution or support for existing displays
✓ LG commercial grade displays
✓ Content creation and remote content management
✓ Retail Media Network strategy to drive additional revenue
✓ Focused on maximizing product sales and advertising revenue