more than digital displays - we Help Build The Strategy
At ROG Consulting, we believe technology is only one part of a successful digital advertising program. Simply installing displays and running ads doesn't guarantee results.
We work directly with our clients to understand their business, their customers and their goals—and then help develop, manage and continually improve a digital advertising strategy designed to produce measurable results.
How We Work With Our Clients
Develop the Right Display Strategy
We help determine the number, size and placement of displays based on store layout, customer traffic patterns, product categories and the objectives of each location. The goal isn't simply to add screens—it's to put the right screens in the right places.
Create Content Around Your Customers
We work with you to determine what messaging and content are most likely to resonate with your specific customers rather than relying on a one-size-fits-all advertising strategy.
Match Advertising to Display Location
Every display doesn't need to show the same content. We help determine which products and messages should appear on different displays based on where customers are in the store and what purchasing decisions they're making at that point.
Develop & Manage Advertising Content
Clients can provide their own advertising, use existing content or have us help create customized static and video advertising. We help build a content strategy and advertising schedule that supports the client's objectives.
Measure What Actually Happened
Each month, we can review sales data for advertised products and compare performance to prior periods, other locations or non-advertised products to help determine what's working.
Use the Data to Improve the Program
The program doesn't remain static. We use actual results to help determine which products, categories, creative and display locations are performing best and adjust future advertising accordingly.
Help Turn Results Into Advertising Revenue
For clients interested in selling advertising to suppliers and CPG brands, we can help organize and present campaign performance data so they have meaningful information to share with vendors when discussing advertising opportunities.
Continually Optimize the Program
As we learn more about customer behavior and campaign performance, we help clients refine display placement, content, advertising mix and strategy to continually improve the program and its return on investment.
What Makes ROG Different
Many companies can sell you a display, provide digital signage software or create an advertisement. ROG Consulting helps you determine what to do with all of it.
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Our value comes from combining technology, industry experience, advertising strategy and real-world sales data.
We don't simply ask:
What would you like us to put on the screens?
We Help Answer:
✓ Where should the displays go?
✓ What should each display advertise?
✓ Which products should be featured?
✓ What are your customers most likely to respond to?
✓ Did the advertising increase sales?
✓ What should we change next month?
✓ How can those results help you sell advertising to suppliers?