Digital Advertising
Drives Measurable Sales
A Multi-Month Case Study from MyStop Stores 12 Locations
Increased Product Visibility
= Sales Growth.
MyStop Stores tested new featured products for multiple months and saw consistent sales improvements when products were promoted on LG Digital Displays - without discounting products or reducing margins.
The Objective
Increase customer awareness using strategically placed digital displays—without discounting products or reducing margins.
No Discounts
No Coupons
No Buy-One-Get-One Offers
No Temporary Price Reductions
Just Better Product Visibility
Key Insights
Increased customer awareness
More impulse purchases
Improved product visibility
Higher sales at full retail price
Flexible promotion of new products and seasonal items
JUNE FEATURED PRODUCTS
WHAT HAPPENED WHEN PRODUCTS WERE NO LONGER FEATURED?
One of the most interesting findings came from products that had previously been advertised but were removed from the digital display campaign.
The pattern suggests that products experienced stronger sales growth while receiving prominent digital display exposure, with performance generally moderating once the advertising ended.
The Test
A Seven store chain tested the LG digital program at one store to validate if it was worth implementing the program in all of the stores.
Here are the results.
Transform in-store advertising into a sales & revenue-producing asset.
What These Results Tell Us
Across multiple months and product categories, increased product visibility through digital displays was consistently associated with stronger sales performance.
Benefits Observed Included:
✓ Increased customer awareness
✓ More impulse purchases
✓ Improved product visibility
✓ Higher sales at full retail price
✓ Flexible promotion of new products and seasonal items
The ROG Consulting Advantage
✓ Turnkey solution or support for existing displays
✓ LG commercial grade displays
✓ Content creation and remote content management
✓ Retail Media Network strategy to drive additional revenue
✓ Focused on maximizing product sales and advertising revenue
Increase Awareness.
Increase Engagement.
Increase Sales.
TRANSFORM IN-STORE ADVERTISING
INTO A PROFIT CENTER.
Digital ads increase sales for retailers, create value for suppliers, and deliver a new revenue stream for your business.